e-book 7 Figure Marketing Blueprint: SEO Site Reviews

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There used to be a couple of other funnels that you could join through, but they are currently being reworked. As the name suggests, this is a series of lessons over 15 days that teach you the fundamental concepts of building your own online business. I personally love the recent changes to the challenge. The coach is there to support you by answering any questions you have and give you advice on how to get the most out of Legendary. The price of the 15 Day Challenge used to be free. So what is it? Every week, Matt Heltzel, one of the Legendary trainers does a live webinar focused around a specific topic.

These are practical lessons that you can put into practice yourself right away. Traffic is the lifeblood of any affiliate marketer. You need traffic for people to see your offers and buy money from your affiliate links. Legendary has a product called Traffic Rolodex that specifically teaches how to use various paid traffic strategies.

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AdSkills is an on-demand training company that specializes in paid advertising methods. This is not just high level fluffy stuff they are teaching. In Day 2 of the Challenge, David Sharpe talks about the Core 4 high ticket business models , which are:. So as no surprise, Legendary has business blueprints for each of these 4 high ticket business models. Each blueprint is a full video training that does a deep dive on each topic.

If you are new to affiliate marketing , this teaches you everything you need to get started and I really like Steph as a presenter. My two favorite sections in this blueprint are the Creating an Affiliate Marketing Funnel lesson and the complete section on Email Marketing.

Finally there are the high ticket events that Legendary Marketer offers. Currently the lineup for these includes:. Legendary will essentially create an entire business and brand for you in a hands on workshop. And the product I decided to promote was Legendary Marketer. I chose Legendary because I truly believe in the philosophies they are teaching and I liked the recent changes they made to the program.

However, I want to do something different. Inside I share all the methods that helped me become a 6-figure affiliate marketer, and applying them to promote Legendary Marketer as well. Since Legendary Marketer has so many different products, the cost of Legendary depends on which products you end up purchasing. While there are no Legendary Marketer discounts per se, you can take advantage of some upsells that will save you some money. For more info, check out our Legendary Marketer Pricing page.

I read a lot of Legendary Marketer reviews prior to writing this one, and a lot of them allude to Legendary being a scam. Most of the negative things that people are saying are based on outdated information from earlier versions. Or they have ulterior motives like promoting Wealthy affiliate. Legendary Marketer is not a MLM because it only has a single-level affiliate compensation system.

The Legendary Marketer community is not as big as ClickFunnels. If you have any questions, you can get help from the official FB group. If you need help promoting Legendary Marketer as an affiliate, you can join my private FB group here. I found the book pretty interesting. But honestly kind of out of date already as it refers to Legendary products that no longer exist anymore. I heard from my coach though, that a new version of the book may be published in the future.

Bonuses will be delivered to you automatically, within 24 hours. What if I already have a Legendary Marketer account. Can I still get your bonuses? Everyone who signs up under me will get access to a private Facebook group I run. This is where I am going to be sharing everything I do to promote Legendary as an affiliate. Plus as part of my bonuses you will getting unlimited FB messenger access to me. So you can get help from me directly and ask any questions you have.

There are so many ways to make money online these days these days. But getting started is the biggest challenge for most people starting out. It will teach you the fundamentals that you need to form the foundation of a successful business. From there, it will help you build up the rest of the skills you need to take yourself to the next level.

On the beach. It fuels my business. Each page should be themed at one main keyword. Include that keyword in:. You need social shares, brand mentions and a lot of high quality links. Why would someone share your homepage? Why would a website link to your services page about DUIs? If your website has a ton of links pointing to 1 page it looks like spam and your website is going to get bitch slapped by Google. This content drives social shares, links and traffic. More importantly, it establishes your firm as a trusted voice and industry leader for legal advice.

Links are still the 1 ranking factor. In competitive verticals, Google ranks sites with authority and trust. This is a long process — it takes a lot of time, resources and effort. However, if the content is good enough, your peers will. Quora is a high visibility question and answer site. This search brought back 6, results.

Click through and find questions you can answer with your content. Linking pages internally passes link equity and ranking signals. You can use them to pass that valuable juice from your blog content to your money pages by interlinking them. You can write perfect emails but no one is going to link to your home page. These are dedicated pages listing links to useful resources. To find these pages, use Google search operators:. Reach out with a nice note about your law firm and what you should be included in their list of resources.

If you land the same links as your competitors you can neutralize their advantage. From there, all you need is a few additional links to easily push past them. In fact, you already did the leg work in your competitive analysis. Remember this? Simply click through on to each site and look for opportunities to drop a link. These usually come in the form of:. The majority of sites will be tough to get links, but the ones you can will give you a huge boost.

Use advanced Google search operators to find opportunities:. It will be a complete waste of your time. Any website worth posting on will have high standards. Read through their articles, get a feel for what they publish and replicate it. These are merely syndicated statements on sites like PR. They claim that they get sent to real news sites, but never do. Since more people turn to the web for their news, revenue models have shifted towards selling ad space. You can find contact links in the footer:.

When you call them directly you can negotiate with a sales person. It takes a while for your site to reach the top of Google and start getting traffic 6 to 12 months. After a few months, your traffic from Google should be picking up. We can easily verify this using Google Analytics:.

We can dig into that by segmenting organic traffic reports to look at where traffic is going. Most importantly, we want to know how SEO is impacting your top line. That's a screenshot of the AdAge Power , a list that's been maintained for years in the marketing world and receives an endless amount of discussion by those listed and not listed. For example, why is SEOmoz's Twitter score only a "13" when we have so many more followers, interactions and retweets than many of those with higher scores? Who knows. But I know it's good for AdAge. Now, obviously, I would encourage anyone building something like this to be as transparent, accurate and authentic as possible.

A high quality resource that lists a "best and brightest" in your niche - be they blogs, Twitter accounts, Facebook pages, individual posts, people, conferences or whatever else you can think to rank - is an excellent piece of content for earning traffic and becoming a known quantity in your field. Oh, and once you do produce it - make sure to let those featured know they've been listed.

Tweeting at them with a link is a good way to do this, but if you have email addresses, by all means, reach out. It can often be the start of a great relationship! Many of you likely have profiles on services like YouTube, Slideshare, Yahoo! You might be uploading content to Flickr, to Facebook, to Picasa or even something more esoteric like Prezi. Whatever you're producing on the web and wherever you're doing it, tie it back to your blog. Including your blog's link on your actual profile pages is among the most obvious, but it's also incredibly valuable.

On any service where interaction takes place, those interested in who you are and what you have to share will follow those links, and if they lead back to your blog, they become opportunities for capturing a loyal visitor or earning a share or both! But don't just do this with profiles - do it with content, too! Include it in the description of the video and on the uploading profile's page. If you're sharing photos on any of the dozens of photo services, use a watermark or even just some text with your domain name so interested users can find you.

AJ Kohn wrote a great post on how to set it up here , and Yoast has another good one on building it into Wordpress sites.

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The benefit for bloggers who do build large enough audiences to gain Google's trust is earning your profile photo next to all the content you author - a powerful markup advantage that likely drives extra clicks from the search results and creates great, memorable branding, too. If other blogs in your niche have earned references from sites around the web, there's a decent chance that they'll link to you as well.

Conducting competitive link research can also show you what content from your competition has performed well and the strategies they may be using to market their work. To uncover these links, you'll need to use some tools. OpenSiteExplorer is my favorite, but I'm biased it's made by Moz. However, it is free to use - if you create a registered account here, you can get unlimited use of the tool showing up to 1, links per page or site in perpetuity.

Finding a link is great, but it's through the exhaustive research of looking through dozens or hundreds that you can identify patterns and strategies. You're also likely to find a lot of guest blogging opportunities and other chances for outreach. If you maintain a great persona and brand in your niche, your ability to earn these will rise dramatically. The above image comes from Everywhereist's analytics. Geraldine could have given up 18 months into her daily blogging. After all, she was putting in hours each day writing content, taking photos, visiting sites, coming up with topics, trying to guest blog and grow her Twitter followers and never doing any SEO don't ask, it's a running joke between us.

And then, almost two years after her blog began, and more than posts in, things finally got going. She got some nice guest blogging gigs, had some posts of hers go "hot" in the social sphere, earned mentions on some bigger sites, then got really big press from Time's Best Blogs of I'd guess there's hundreds of new bloggers on the web each day who have all the opportunity Geraldine had, but after months maybe only weeks of slogging away, they give up.

Earning traffic isn't rocket science, but it does take time, perseverance and consistency. Don't give up. Stick to your schedule. Remember that everyone has a few posts that suck, and it's only by writing and publishing those sucky posts that you get into the habit necessary to eventually transform your blog into something remarkable. Learn More About Moz Content.

If you know anything about SEO, you know that Google values fresh content. Although you can update your site in several different ways not to mention all the different types of content you can create , writing new blog posts tends to be the simplest way to generate fresh content. Why are you blogging? Should you quit? Should I quit? Are there better ways to do marketing, gain traffic, and grow conversions? More specifically, just how big of an impact does it have on SEO? First, here are just a few statistics from Kapost to put blogging in perspective:. In , he refrained from posting any new content on his blog for days.

Here are some of his key findings :. This brings up a good point. I suggest having a backlog of articles to publish at all times. I like to have several posts scheduled ahead of time. If something unexpected comes up, at least I know my posts will go live according to the schedule. Most websites earn most of their traffic organically.

Organic traffic is nothing to wink at. This is the lifeline of your business. This is your audience. By having a dynamic site publishing content as opposed to a static one not publishing new content , you provide Google with new content to crawl and index. You also have to consider the fact that each new blog post presents an opportunity to generate more backlinks and rank for additional keywords.

I imagine that you want to see an uptick in traffic like this:. No blogging means much less organic and overall traffic. In turn, fewer visitors are landing on your website, which means fewer leads. Blogging, quite obviously, leads to more leads. Notice this data from MarketingCharts. Their data shows that a higher blogging frequency is positively correlated with higher customer acquisition rates.

Basically, blogging builds trust. If you want to truly influence purchases conversions , you should be blogging. This positivity and goodwill influences conversions. I would also make the point that stopping blogging out of the blue can make you look a little flaky in the eyes of customers. No one wants to do business with a place that seems quiet and untended.

For these reasons, you can see how a lack of blogging can slowly trickle down to hurt conversions and eventually result in a considerable decline in customers. These are concrete data-driven signals that your blog builds your credibility. Everyone has their own opinion on what the bare minimum is, but most bloggers would agree that you should strive for at least one per week. But to determine the ideal frequency, I would suggest checking out this post I wrote about determining how often you need to blog.


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They can do that because they have a ton of semi-free and syndicated content being pushed out. Instead, you should focus on consistency. As this article shows, when you quit blogging, your traffic and conversions tank. It plays a major role in SEO, and the frequency of your blogging can determine how much traffic you bring in, how many leads you generate, and ultimately how many conversions you make.

Internet marketing is a marathon, not a sprint. Instapage integrates with Wordpress websites so the pages appear as your own on your website and also many email marketing programmes. There are a bunch of other tools out there including KickOffLabs and Unbounce - both of which are excellent solutions. Getting social media marketing right is time consuming. But it is one of the most important elements to help build your presence and personality online. Building your 'potential client' list is the goal with any content marketing. Once you have managed to obtain an email address you need to make sure that you keep communicating.

Buying a holiday can sometimes take weeks in the case of honeymoon nurturing this can be months. Email Templates: from LateCards. All Travel businesses have relationships with 3rd parties. For Travel Agents these are usually the Tour Operators that they work with that have bigger 'brand names' than the agent. Agents should use these relationships openly and in doing so, will increase the level of trust that potential new clients will put in them. Write to and meet up with Operators to discuss the operator marketing plan and dovetail this in with your own.

Run offline and online marketing. Operators very often have printed publications that can be 'overbranded' with the agent details that can be sent out and dovetailed into any online marketing. Use the example email template below to approach Operators and set up a meeting to uncover some 'marketing funds' that they would be happy to help you with.

We are developing our online and offline sales promotion plan for the upcoming months and wish to develop closer ties to you and expand on our relationship with [Operator Name] when talking with customers. We use ' LateCards ' to manage our online marketing distribution and are developing a monthly targetted marketing action that includes:. Offline - targetted direct mail including Operator only offers and product that links with offers promoted online.

We very much wish to include you in these monthly marketing actions.

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In many cases we will only promote one operator per month, but if required, we would look to promote two non competing operators. We have worked in the past with Operators who have provided us with printed material to send out or have sent out for us and we would like to extend this so that we have a 'seamless marketing strategy' for both offline and online promotion, using our website as an enquiry 'hub' for all enquiries, whether initiated online or offline.

In the first instance I think it would be a good idea if we could meet to discuss any help that you could give us in promoting your products to our database. You will need to choose your provider from the many available, take a look at these two for starters:. In travel the first call to action is when a potential customer asks for a quote. This is when the agent should use professional quote software such as www. For High Street Agents, introducing the use of TripQuote also ensures that any new enquiries are recorded and their important email address is recorded and entered onto the correct list for email marketing nurturing.

Ten years ago the default position for most people was one of trust. In the last 10 years that has reversed so that without either a referral, testimonials or other reviews of a product or service it becomes increasingly difficult to attract new customers. There are a number of review systems available. For Travel Agents I recommend www.

This is easy of you have access to the CMS such as with Wordpress.

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Having reviews on 3rd party sites is a very strong call to action for customers. Net Effect are your online travel partners. Depending on resources travel companies tend to use us to help them develop their strategy and then work alongside their existing in house marketing resource. The online world is changing rapidly and it is difficult for smaller business to recruit and retain the right level of expertise for online channels.

It is important that any offline marketing is dovetailed into online marketing. Net Effect can provide an overview strategic review programme to detail out the tactics and plans required for any travel business and these tactical plans can be performed in house or again outsourced to Net Effect if no resource available.

Please enquire here if you would like a quote for this. Google uses about ranking factors in their algorithm…some are proven, some are controversial. Others are SEO nerd speculation! After all, they still bold keywords that appear in a domain name. Public vs. Matt Cutts is quoted as stating at Pubcon Title Tag Starts with Keyword : According to Moz data , title tags that starts with a keyword tend to perform better than title tags with the keyword towards the end of the tag:.

Keyword in Description Tag: Another relevancy signal. Not especially important now, but still makes a difference. Keyword is Most Frequently Used Phrase in Document: Having a keyword appear more than any other likely acts as a relevancy signal. Keyword Density : Although not as important as it once was, keyword density is still something Google uses to determine the topic of a webpage.

But going overboard can hurt you. May also act as a relevancy signal. Image Optimization: Images on-page send search engines important relevancy signals through their file name, alt text, title, description and caption. Recency of Content Updates: Google Caffeine update favors recently updated content, especially for time-sensitive searches. Magnitude of Content Updates : The significance of edits and changes is also a freshness factor.

Adding or removing entire sections is a more significant update than switching around the order of a few words. Historical Updates Page Updates: How often has the page been updated over time? Daily, weekly, every 5-years? Frequency of page updates also play a role in freshness. Keyword in H2, H3 Tags : Having your keyword appear as a subheading in H2 or H3 format may be another weak relevancy signal. This is a good illustration of why keyword research is really, really important.

Outbound Link Theme: According to Moz , search engines may use the content of the pages you link to as a relevancy signal. For example, if you have a page about cars that links to movie-related pages, this may tell Google that your page is about the movie Cars, not the automobile. Syndicated Content: Is the content on the page original? Examples include currency converters, loan interest calculators and interactive recipes. Multimedia: Images, videos and other multimedia elements may act as a content quality signal. Quality of Internal Links Pointing to Page : Internal links from authoritative pages on domain have a stronger effect than pages with no or low PR.

Broken Links: Having too many broken links on a page may be a sign of a neglected or abandoned site. In fact, Google used to give you reading level stats:. But what they do with that information is up for debate. Some say that a basic reading level will help you rank better because it will appeal to the masses.

But others associate a basic reading level with content mills like Ezine Articles. But in general higher PR pages tend to rank better than low PR pages. Page Category: The category the page appears on is a relevancy signal. According to Yoast. References and Sources: Citing references and sources, like research papers do, may be a sign of quality. However, Google has denied that they use external links as a ranking signal.

Bullets and Numbered Lists: Bullets and numbered lists help break up your content for readers, making them more user friendly. Google likely agrees and may prefer content with bullets and numbers. Priority of Page in Sitemap: The priority a page is given via the sitemap. Quantity of Other Keywords Page Ranks For: If the page ranks for several other keywords it may give Google an internal sign of quality.

Supposed bonus if your contact information matches your whois info. You can read more about TrustRank here. Site Architecture: A well put-together site architecture especially a silo structure helps Google thematically organize your content. Site Updates: How often a site is updated — and especially when new content is added to the site — is a site-wide freshness factor. Number of Pages: The number of pages a site has is a weak sign of authority. At the very least a large site helps distinguish it from thin affiliate sites. Presence of Sitemap: A sitemap helps search engines index your pages easier and more thoroughly, improving visibility.

Site Uptime : Lots of downtime from site maintenance or server issues may hurt your ranking and can even result in deindexing if not corrected. Server Location : Server location may influence where your site ranks in different geographical regions. Especially important for geo-specific searches. Terms of Service and Privacy Pages : These two pages help tell Google that a site is a trustworthy member of the internet.

Both SearchEngineJournal. This may be an independent algorithmic factor gleaned from massive amounts of user data. They may also directly influence rank by giving Google more data to work with ie. Google even posted a rarely candid outline of their approach to user reviews after an eyeglass site was caught ripping off customers in an effort to get backlinks. Linking Domain Age: Backlinks from aged domains may be more powerful than new domains.

Links from. Guest Posts: Although guest posting can be part of a white hat SEO campaign , links coming from guest posts — especially in an author bio area — may not be as valuable as a contextual link on the same page. Which suggests that they do… at least in certain cases. Diversity of Link Types: Having an unnaturally large percentage of your links come from a single source ie. On the other hand, links from diverse sources is a sign of a natural link profile. A good example of contextual links are backlinks from guestographics.

Obviously, anchor text is less important than before and likely a webspam signal. But it still sends a strong relevancy signal in small doses. Internal Link Anchor Text : Internal link anchor text is another relevancy signal, although probably weighed differently than backlink anchor text. Link Title Attribution : The link title the text that appears when you hover over a link is also used as a weak relevancy signals.

Link Location on Page: Where a link appears on a page is important. Linking Domain Relevancy: A link from site in a similar niche is significantly more powerful than a link from a completely unrelated site. Links with positive sentiments around them likely carry more weight. Linked to as Wikipedia Source: Although the links are nofollow, many think that getting a link from Wikipedia gives you a little added trust and authority in the eyes of search engines. Backlink Age: According to a Google patent , older links have more ranking power than newly minted backlinks.

Links from Real Sites vs. They likely use brand and user-interaction signals to distinguish between the two. For example, they know that a link from the official WordPress. Links from Links from redirects may lose a little bit of juice compared to a direct link. However, Matt Cutts says that a is similar to a direct link. Forum Profile Links: Because of industrial-level spamming, Google may significantly devalue links from forum profiles.

Bounce Rate: Not everyone in SEO agrees bounce rate matters, but it may be a way of Google to use their users as quality testers pages where people quickly bounce is probably not very good. Sites with lots of direct traffic are likely higher quality than sites that get very little direct traffic. Repeat Traffic : They may also look at whether or not users go back to a page or site after visiting. Sites with repeat visitors may get a Google ranking boost. Blocked Sites : Google has discontinued this feature in Chrome. However, Panda used this feature as a quality signal.

Chrome Bookmarks: We know that Google collects Chrome browser usage data. Pages that get bookmarked in Chrome might get a boost. Number of Comments: Pages with lots of comments may be a signal of user-interaction and quality. If people spend a lot of time on your site, that may be used as a quality signal. Query Deserves Freshness: Google gives newer pages a boost for certain searches. User Search History: Search chain influence search results for later searches. Geo Targeting: Google gives preference to sites with a local server IP and country-specific domain name extension.

Transactional Searches : Google sometimes displays different results for shopping-related keywords, like flight searches. Big Brand Preference: After the Vince Update , Google began giving big brands a boost for certain short-tail searches. Image Results: Google elbows our organic listings for image results for searches commonly used on Google Image Search.

Shout out to Victor Pan for this one. Single Site Results for Brands: Domain or brand-oriented keywords bring up several results from the same site. Number of Tweets: Like links, the tweets a page has may influence its rank in Google. Authority of Facebook User Accounts: As with Twitter, Facebook shares and likes coming from popular Facebook pages may pass more weight.

Pinterest Pins: Pinterest is an insanely popular social media account with lots of public data. Social Signal Relevancy: Google probably uses relevancy information from the account sharing the content and the text surrounding the link. Brand Name Anchor Text: Branded anchor text is a simple — but strong — brand signal. If people search for your site in Google ie. Site has Twitter Profile with Followers: Twitter profiles with a lot of followers signals a popular brand.

Employees Listed at Linkedin: Rand Fishkin thinks that having Linkedin profiles that say they work for your company is a brand signal. Legitimacy of Social Media Accounts: A social media account with 10, followers and 2 posts is probably interpreted a lot differently than another 10,follower strong account with lots of interaction.

In fact, some brands even have their own Google News feed on the first page:.

Co-Citations : Brands get mentioned without getting linked to. Google likely looks at non-hyperlinked brand mentions as a brand signal. Website is Tax Paying Business: Moz reports that Google may look at whether or not a site is associated with a tax-paying business. Panda Penalty : Sites with low-quality content particularly content farms are less visible in search after getting hit by a Panda penalty. Redirects: Sneaky redirects is a big no-no. If caught, it can get a site not just penalized, but de-indexed. Popups or Distracting Ads: The official Google Rater Guidelines Document says that popups and distracting ads is a sign of a low-quality site.

Site Over-Optimization: Includes on-page factors like keyword stuffing, header tag stuffing, excessive keyword decoration. Page Over-Optimization: Many people report that — unlike Panda — Penguin targets individual page and even then just for certain keywords. Hiding Affiliate Links: Going too far when trying to hide affiliate links especially with cloaking can bring on a penalty. And many think that sites that monetize with affiliate links are put under extra scrutiny. Excess PageRank Sculpting: Going too far with PageRank sculpting — by nofollowing all outbound links or most internal links — may be a sign of gaming the system.