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That could look like your spouse doing a little more around the house. Or setting up a weekly childcare swap with a friend so you each have a day to yourselves. Or your mom babysitting one night a week so you can go to a networking event. But the knowledge that the people you care about are invested in your success can carry you through the harder times. There are thousands of tools, courses, and places to outsource in your business. But in most cases you really need very little to get started.

There will always be some new tool, app, resource you need to buy today. Instead, you have to be thoughtful about your purchases. Before buying anything, ask yourself these questions. Set a budget for tools and stick to it. If you see a sale, chances are it will come around again. With simple spreadsheets, an email account, and a low-cost website you can do almost everything you need to do for an online business.

Hone your skill, earn some money, and then revisit additional tools when they are truly needed. Stick to the core resources you need, rent where possible, and build a set of quality tools as your business grows. It plagued the first year of my blog. And the information in the courses was often conflicting, which left me paralyzed wondering what to do. Even the best step-by-step courses only work if you do. There are courses out there teaching you how to grow a blog, become a life coach, manage Facebook ads for local businesses, improve your photography skills and more.

But the most important thing is to choose a course that offers teachings in line with your goals and where you currently are in your business, go through the content, and implement it.

Enterprise

Courses can be very effective, but commit at least 6 months to learning, implementing, and testing any course. We hire coaches to help us improve our golf shot, get in shape, make it through childbirth, and apply to college. Why not look for that same support and accountability in business? I fully believe coaching can make a business grow more quickly or get to the next level.

But if budgets are tight there are other options to access accountability. You can also create one by reaching out to friends or business communities to find interested members. The best time to invest in a business coach or paid mastermind is when you are feeling stuck. This is the investment that leads you through.

In fact, it might mean working with a coach who is unfamiliar with the struggles of a new or small business. Our time is limited. And our unique skills might not be suited for writing sales copy or editing video for our YouTube channel. Many business owners wait too long to think about outsourcing.

They view it as paying for something they could do for free, by doing it themselves. But your time has value. When my website was just over a year old, I hired a Pinterest manager. Writing posts, creating products, building relationships. And I still got the benefit of Pinterest growth — done by someone who loved Pinterest and was good at it. It jump-started my business growth. It can be rocket fuel for your growing business. Find a supportive community and give yourself time to grow. But that first year slog is a tough one no matter what. Stay committed. It gets easier.

Entrepreneurship is becoming more normal. You probably have at least one friend that is walking the same journey as you. But growing a business is a unique struggle — you need to find your people. It gave me a place to talk about my budding business without getting strange looks from people. We fight forward together.

Join free Facebook groups, find an accountability buddy, or join a paid community. This road is easier, and way more fun, with friends. I wanted to quit my business after 3 months. I almost quit again at 6 months. At 10 months, I was considering closing down the site and starting a completely different one. Because on the back end of every tough time I pushed through was the growth I had been craving. You have the skills you need to make your business successful. What kind of business do you want to create? Share in the comments so we can cheer you on! Share 2K. Pin Do you want to start a profitable business at home?

Then this guide is all you need. But before we dive in, let me warn you. Does that sound good to you? Chapter 1: Motivation. Chapter 2: Choosing Your Business. Chapter 3: Creating a Business Plan. Chapter 4: Effective Branding. Chapter 5: Business Structure. Chapter 6: Launch Your Business. Chapter 7: Time Management. Chapter 8: Investing In Your Business. Chapter 9: Staying Committed. Download Now! Chapter 1. People have a million and one reasons for starting a business at home.

Finding the root of your desire to start a business is important. And I want to tell you why. Starting a successful business means working through the mistakes and set backs. People today are trained to spot ads. We are inundated with them and can spot them a mile away. Character Traits of an Entrepreneur. Entrepreneurs are a unique breed.

Entrepreneurship - Quick Guide

They are passionate and determined. Committed to a dream even when faced with incredible odds. Don't Discount The Work. If they are even true. Why say this now? You can do this. If you are committed. Still with me? Chapter 2. How to Choose a Home Based Business. And what makes the right fit? Now, does that mean my husband should become a personal finance writer?

Of course not. And they are things he legitimately enjoys. When choosing a home-based business, we want to do a few things. Assess your unique skills Reflect on your interests Brainstorm all your business ideas Test your best ideas for viability. You should run through this exercise whether or not you already have the perfect idea. Assessing Your Skills. When considering your talents, ask yourself these five questions:. What traits do employers or teachers usually list as my strengths in performance reviews?

What things do people always ask me for help or advice on? What tasks do other people find hard that have always seemed easy to me? What skills have I developed or practiced in my life so far? If I asked my three closest friends what I was best at, what would they say? Reflecting on Your Interests. Similar to your skills list, narrow down your interests to the top five or ten.

Brainstorming All of Your Ideas. Write down everything that comes to mind. Try to come up with at least 10 ideas. Hopefully, at this point, you have two to four of your best ideas left. Want to Start a Business from Home? Find My Perfect Business! Testing Your Ideas for Viability. Who would your customers be? Are they willing to pay for your service? How much do similar products or services sell for? Is that amount able to support your income goals? Would your business require any permitting or special equipment? Is there a way to get started without a major investment in those things?

Do you need any specific education or training to make your business successful? How much would it cost? There are no guarantees in entrepreneurship. Chapter 3. How to Create a Business Plan. Yes, you should actually create a business plan. Now that that is settled… What is a business plan? A business plan organizes your strategy. If you want to be an entrepreneur, treat your business like a business. Have a plan. What Goes Into a Business Plan?

But main concepts to think about are the same. Market Analysis: Details on who your customers are and what their businesses and budgets look like, who your competitors are, and how much your competitors charge for similar products or services. Service or Product: Explanation of what your business will sell, be it a service like video production or a product such as engraved cutting boards or an online course. Social media, advertising, networking, etc. But, this is where you decide what your budget is for start-up costs and building your business in the first six to twelve months.

But you can think through goals — like reasonable milestones to hit in the first month, quarter, six months, and year. Flex, adapt, and grow before abandoning your plan for something completely new. Chapter 4. Developing a Strong Brand. Naming Your Business. No one knows what we mean. Tips for Naming Your Business. Use a name that makes it clear what you do. Clever or non-specific names, like Nike or Zappos, take an expensive marketing budget to inform the market.

Avoid hard-to-spell names. Definitely avoid made up words for this reason. Say it aloud. Test out saying the name over and over. Conduct a complete internet search. See what comes up in a basic Google search, on social media, or other platforms. If there is an established brand in the market with a similar name, you might want to choose something else.

Check for trademarks. You need to know whether your prospective name violates any current trademarks. Get feedback on the name. Ask friends and family what they think of the name. Good question. So, really, it depends on your goals. Always begin with the end in mind. Creating a Logo. Hold on. Instead, make some simple decisions. Green — nature, stability, growth, money Red — importance, attention, passion, ambition Black — powerful, sophisticated, authority, refined. Coca-Cola, FedEx, and Google all have logos just focused on the text design of their name. Buy or DIY?

If you want to create the logo yourself, check out any of these free tools. Hatchful from Shopify: Choose your industry, select which visual styles you want your business to represent, then enter your company name. There are multiple starting templates to customize from and you can download the finished product for free. Logojoy: Similar to Hatchful, select logos you like, choose your favorite colors, and identify your favorite icons. Logojoy will generate suggested logos for your brand that you can customize further.

Easily Develop a Website. Here are the four pages to build out first. Home Page: Your home page should include a quick snapshot of who you are, what you do, and how people can contact you. If you have customer testimonials, include one or two to convey authority and experience. About Page: This page should give a more detailed look at your business, your experience, and why people should work with you.

Include a photo of yourself. Contact Page: Let potential customers know how to get in contact with you and include a contact form so they can email you easily. Claiming Your Social Media Accounts. Chapter 5. Choosing a Legal Structure. Choosing a Business Bank Account. This is what I use for my business and find their interface easy to navigate. Cash vs. Accrual Accounting. Accounting Software Options. Credit Card Processing Options. Fees for refunded transactions are returned.

Swipe or chip transactions pay a 2. Receive your money in your PayPal account within minutes. Fees are 2. There are no fees for refund transactions, but the original processing fees are not returned. It takes days to get your first payment from Stripe, then you will receive your money on a 2-day rolling basis in the U. Fees for online payments 2. Fees for in-person, point-of-sale transactions 2. Receive your money in days. Transactions are automatically matched with their invoices to speed accounting.


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You can also receive a free card reader to process in person transactions for 2. It takes 2 to 3 days for your funds to hit your bank account. Expenses — What to Track. Paying Estimated Quarterly Taxes. Speaking of Uncle Sam… He wants his money. Ways to Pay Estimated Quarterly Taxes. But it is a secure way to pay your quarterly taxes, get reminders about due dates, and get receipts for payments.

It also allows you to pay directly through accounting services like QuickBooks. Chapter 6. Launching Your New Business. Outreach to Warm Potential Customers. Leaning on Social Media. Not really. Facebook groups related to your business or your ideal client's business can be a great place to find leads. Create a Facebook post on your business page introducing your business. Share the post on your personal Facebook page letting your friends know you have started a new venture.

Join relevant Facebook groups and become a productive member. Search for your service to find groups of people doing what you do — a great forum for advice and for finding clients when someone is overloaded. Also look for groups where your ideal client hangs out. Resist the urge to self-promote. If you do this, people will be more likely to respond when they ask for someone providing your service.

Provide value. Share high-quality photos of your product or the behind-the-scenes of making it. In the description, include a call to action to increase interaction with people who see your post. Use hashtags to put your content in front of more people. Interact with others who do what you do or with potential customers. Like and comment on their photos and follow relevant profiles. This will help build your brand and grow more of a following.

Tag products in your posts. If you create a shop on your Facebook business page and connect it to your Instagram account, you will be able to tag your products in your Instagram photos. It usually takes a few days to get approval, but will allow you to send viewers directly to your shop.

Create a LinkedIn company page and share helpful content. On LinkedIn, you can write articles just like on a blog or a long Facebook post. These can be shared in channels and help provide your expertise to potential customers. Update your personal page to add your new business. Adding your business as a new position will notify all your connections. Use the description of your business and work so it is clear what you offer. Be careful with this option if you are still working a full-time job and your employer might not be supportive.

Connect with potential customers. How do you do that? Top Cold Outreach Tips. Your response rate will be much higher. Offer some value to a response — do you have a free resource to offer them? A potential business connection? Let them know in your message. Keep your outreach to a few sentences, two paragraphs at most, to improve response rates. More cold outreach responses come from follow ups than the original message and are an opportunity for you to show that you are a real person, not an automated email blast.

Should You Work For Free? Chapter 7. Set a Schedule. Chapter 8. Tools of the Trade. Does this bring profit to my business? Are the benefits of this product in line with my current goals? The worst kind of failure is success at the wrong thing. Make investments for the longer-term. Could I get this tool for cheaper? Most tools have free alternatives that may not offer all the features of paid versions, but can still get you close.

Try these and once your business is earning enough to afford the paid version, upgrade if you need it. This applies to brick-and-mortar businesses and businesses that need physical tools as well. Co-working spaces before office space, renting high-end cameras before buying, etc. Have you gotten the most benefit out of it as possible?

Get the value of money already spent before buying another tool. Paying for Online Courses. A few things about finding the best courses:. Do you need this information right now? If you learn visually, is the content in video format with real examples?

If you prefer to read and absorb, are there transcripts or ebooks that go along with the course? Look for testimonials, visit the sites of the providers, and talk to other students if possible before purchasing a course. Do they have experience in your field?

Are they teaching a general system for success or only presenting the system that worked for them? If free downloads, blog posts, and videos created by the instructor felt valuable, it is more likely the course will be valuable. Is there a course community and is the teacher active in that community? For many of the best courses, the value is in the community. A group of people testing the strategies, answering questions, and getting new, updated insights from the teacher.

Keys to an Effective Mastermind. Keep the group small. An ideal mastermind group is 4 to 6 members. This is enough people to add a variety of opinions while making sure everyone gets the individual support they need. Make sure members have similar goals. It screws with the energy of meetings and is generally less effective. Find people who are similar to you, even if that means screening them first with a few questions. Set a regular time to meet. Will you meet every Monday morning, like my mastermind? Or the second Wednesday of every month? Let people know the frequency they are committing too.

And set a specific time to avoid scheduling nightmares. Have a meeting structure. Creating an agenda to follow at every meeting will guarantee that members get value from the time they spend together. How to Know When to Outsource. Stuck in piles of emails, updating your website, scheduling meetings, or editing audio when you could be working?

Outsourcing a few hours a week to a virtual assistant could give you the breathing room you need to grow. You know what your time is worth. Take your revenue and divide it by the hours you spend on any activity that actually generates that income. We could spend hours or days or weeks learning a new skill we may rarely if ever use again. Or we could hire someone who is an expert. Everybody and their mom uses the internet to discover new brands, influencers and ultimately to buy new products and services.

There are countless places to start. When it comes to making money online, business and personal branding are huge drivers of sales and influence. Company branding builds trust and an emotional connection between businesses and potential customers. Personal branding helps founders and executives establish credibility, which is crucial for launching successful businesses, especially if they start multiple companies. Are you more formal and authoritative?

1. Know yourself as an entrepreneur before you start

A study done by SurveyMonkey and Search Engine Land found that brand name was the first thing people looked for when clicking on search engine results:. Branding was the biggest driver of clicks on given search results. Even more so than pricing, reviews and location proximity. A common misconception is that branding is only possible or necessary for companies with massive budgets to invest in Super Bowl style ads.

But branding, or raising awareness about your brand, can be done with a small budget. On places like Facebook, where the CPM cost to reach 1, is the cheapest of any ad network ever:. Simple brand awareness ads can reach thousands of people a day, costing you nothing more than a few quarters that can be recouped from your couch. And according to Forbes, brand loyalty is a big driver in closing sales and selling online.

Most successful entrepreneurs establish themselves with a personal brand that they can leverage into sales for future ventures. Take Neil Patel, for example. He has been an entrepreneur since he was young, founding top conversion and marketing companies like Crazy Egg, Kissmetrics, Quick Sprout, and more.

He has been praised by the likes of former President Barack Obama, who named him a top entrepreneur under the age of He worked relentlessly to grow his multiple ventures from the ground up. Using his own personal website for content marketing and blogging, he has set himself up as an influencer in the marketing industry:. By leveraging his personal brand, he has taken multiple SaaS tool companies to generate millions in revenue. The fact of the matter is: People look for brands and influencers when looking to purchase products and services. Even if you have cheaper pricing or a better product, branding can make or break your success.

And the first step to building a strong entrepreneurial brand, company, and presence online is by creating your own website. When looking to create a website for your personal brand or a new venture, you have a few options. This can require some technical knowledge. Custom development involves a full-scale team that works usually to build you a fully customized site. So, what about website builders like Wix or Squarespace? They are a cheap and effective way to build a website without needing to know how to code or having to hire an expensive freelancer or agency.

The third option, using WordPress templates is a great hybrid approach—something between using an out of the box solution like Wix, and hiring someone to build your site from the ground up. But it often requires more custom development on your end, meaning technical skills can be required. It heavily depends on your current goals, business or vision for the future. Website builders like Wix or Squarespace are great for new entrepreneurs looking to get skin in the game or start a personal brand.

They are great for small businesses or startups looking to get their brand and products out into the world without breaking the bank. If you have a small startup budget, website builders are a great starting point. They are low-cost alternatives to investing thousands into a custom site before you know if success will follow. When budgets are tight at the start of a company or a personal branding venture, site builders can be a great jumping off point. If using a website builder seems like the best approach for your business, how do you choose between all the options?

Everyone has experienced this scenario at least a few times online:. Your browsing websites and you stumble upon a stunning site. One that literally stops you in your tracks.

Info-Guide – Before starting your business

One that blows you away with amazing design, visuals and a well-crafted user experience. Those websites are often common in industries for photography, video, ecommerce and any visually-reliant niche. Selecting better, high-quality images can increase conversions by over 40 percent. Showcasing your brand, company or vision requires visuals. And there is possibly no better website builder than Squarespace when it comes to using them to drive brand awareness and sales. Squarespace packs some serious social proof, too. High-level industry websites like Pixar and Lyft are built using Squarespace.

As you can see, visuals are at the forefront of the top industry websites that call Squarespace home. Websites built with Squarespace are relatively cheap, too:. The only downsides come with transaction fees on the Business based plan, meaning Squarespace will take a cut of your sales. If you want to eliminate fees and unlock more ecommerce features, you will have to choose a more expensive online store plan:. With competitive features for SEO, online selling, and mobile optimization, Squarespace is a visual branding and selling powerhouse in the website builder space.

There is no better builder when it comes to using visuals and a stunning website to drive sales. One of the toughest things to accomplish is a successful, growing business. When starting a new venture, you take on loads of risk. Both time and resources are required to start a business. With some of the cheapest pricing on the market when features are compared, Wix can effectively help you offload the risk associated with starting a new business or investing in personal branding.

With automated email marketing features, you can create drip email campaigns to engage your leads and drive sales:. Following a checklist format, you can get more done in less time without the need to know advanced tactics. Instead, Wix provides them for you and walks you through each step. If you are looking to sell products as a secondary source of revenue on your site, Wix allows you to create a store in just minutes:.